Scania

With the new R-series, Scania carries out their largest product launch in years. Leon created the worldwide launch campaign, where web, film and smart 3D-solutions adds up to an exciting experience.

Scania is one of the world's leading manufacturers of trucks. Recently Scania wanted to reinforce their position within the long-haulage segment. Leon took on the challenge, from finding the right idea and concept to producing the multi channeled solutions.

Scania Industrial High School wanted to strengthen their position and searched for a new approach to attract more students. Leon proposed a concept called “For real” which Scania happily embraced. As did the students.

"A world of opportunities" is the principal message of a long-term concept, aiming to attract university students to apply for jobs at Scania. The idea and concept are signed Leon and are the result of a successful cooperation.