Origo Cleaning Trolley

Background

Since Vileda Professional's cleaning trolley is not the first advanced one on the market, it was important to package the product well to make it effective and unique. And since Vileda Professional provides system solutions for effective cleaning, we had to produce a flexible carrier. The mission covered naming, promotion strategy and communication material.

Challenge

We developed communication that immediately connected the Origo offer to Vileda Professional. In that way the Origo promotion was an important part of the total branding strategy on the European market. As in all important promotions an internal understanding was needed as well as an effective external communication.

Solution

Vileda Professional’s greatest promotion ever covered:

Naming Origo – a fitting name for the product

Road Book – packaging of the broad promotion strategy

Kick Off – everything was presented at an event

Film – was created in 3D since the actual Origo trolley was still on the drawing board.