Enter the warmth

Background

Jackets is one of Stadium’s most important product segments. Stadium wanted to underline their role as the providers of well designed, practical and functional sports clothing. Leon was asked to produce the web campaign.

Challenge

The time was short. The web site was to play alongside the campaign “Enter the warmth” that was already running on billboards, television and magazine ads. Of course the new campaign had to be intuitively interactive and provide new and interesting product exposure.

Solution

Leon built a site that used the media effectively. The user could zoom in on important functional details and compare different jackets. The jackets were filmed and shown with a slight motion, which earlier had been difficult to do with maintained quality. Leon’s high quality RED-camera contributed to a perfect result.