Canalis

Background

The trunking didn’t sell very well and Leon got the task to find out why and to create a promotional campaign to raise the sales. Even though the mesh trays, that are an alternative to common electric installations, had been on the Swedish market for a long time, the demand was low compared to the rest of Europe.

Challenge

The task was to find the reasons for the limited sales and to create new enthusiasm with the salesforce. This in turn would help to raise the customer’s interest in Canalis, which now was to be presented under the Schneider Electric brand.

Solution

The salesforce had to see and use Canalis themselves. Time efficiency was a strong argument for a sector with high working-tempo and shortage of manpower. An important way to show this was good references.

The theme of the promotion became: “Stay calm, you’ll make it in time. Canalis will do half the work”. As a theme image we produced a clock-face with 24 hours.