The environment fund

Background

Money from the fund is dealt out to people, companies, organizations and communities that make important efforts for improving the environment. For example produce more renewable electricity from the sun, the wind and water. All Östkraft's private customers contribute to the fund. Business customers can do their part by choosing an addition called SERO-el®.

Challenge

The environment fund is very important in the profile of Östkraft. Many competitors make other environmental efforts so it has to be clear that the fund does the best job.

Solution

Leon has integrated the fund in almost all communication since it was started – film, web, banners and ads. Always with the same honest tone of voice that goes through the communication as a whole.