Headhunting

Background

Alstom needed to employ 150 people over the next six months, during a period when almost every company tried to hire the whole available workforce. Using traditional job ads was unfeasible.

Challenge

Our delicate task was to create differentiating ads without losing focus on their purpose - to attract people with the ability to think in new, unexpected ways. Our work was to attract only the right minds, and filter out the mainstream applicants.

Solution

We illustrated ideas from people who had come up with unconventional solutions to every day problems. We called them "more-thinkers", and further on "quick-thinkers", "sharp-thinkers", "new-thinkers" and so on.