The spine of an exceptional infrastructure
We created a communication concept around the fact
that modern infrastructure demands a stable, central construction - a spine,
resembled by the cable management system which carries safe and reliable
distribution of power and data to the entire installation. We showed that Wibe
Cable Ladders compose this spine, based on Schneider Electric's proud history
as well as their modern, efficient cable management solutions for all types of
applications. By building systems and environments digitally we could save
valuable time and focus on the particular components that make the cable ladder
solutions so outstanding.
The concept has been highly appreciated throughout the
Schneider organisation. The promotional brochure is regarded a sterling example
of excellent marketing communication for all the countries within the
organization. Other campaign units under production are promotional movie,
animations and powerpoint presentations.