Schneider Electric versus Yesterdays Electric
Every year, Sweden's biggest electricity fair is held in
Gothenburg and attracts approximately 30,000 electricians.
Among the exhibitors, they will of course always find Schneider
Electric. At Elfack 2011 Schneider Electric chose to communicate
its advantages with the help of LEON.
So what's so special with the solutions provided by Schneider
Electric? Well, in contrast to traditional products and
installation habits, they are modern and time saving. To
demonstrate this in an entertaining and obvious way, the theme
"Schneider Electric versus Yesterdays
Electric" was invented.
STANDARD GAUGE FILM,
Two installers, named Schneider Electric and Yesterdays
Electric, were challenged to compete when installing the solutions
from Schneider Electric and the ones commonly
used yesterday. Images from the competition between these two
gentlemen were used as illustrations in banners, invitations,
displays, signboards and ads. Visitors were invited to watch all
the challenges and the outcome on a standard gauge 64:9 film
shown on a giant screen above the Schneider Electric booth at