Schneider Electric

Exxact

What's wrong with your usual wiring devices? When facing a switch the problem is easy to spot. Nine out of ten are white and anciently designed. Is it cool, contemporary or matching? No. Nor does it meet today's demands of access to power, IT and energy efficient Smart House solutions.

EXXACT REPLACING OLD TREND

That's why Schneider Electric developed Exxact, a new range of wiring devices based on the most appreciated features of the best selling predecessor Trend. Exxact allows more inserts per installation, integration of IT and functions for energy efficiency and comfort. Best of all, Exxact offers more design choices. For instance, you can insert a photo or a wallpaper underneath the transparent front cover of the Exxact Design to match any surrounding interior design.

DM WAS A BIG PLUS AT WORK

So how to successfully launch a new range of wiring devices? Firstly, all installers and retailers received a box in the mail, containing an Exxact brochure, a cool T-shirt and the Exxact website address. On the site, the design generator Mix&Match allowed visitors to create their own switches on line. Soon after, Exxact was introduced to private consumers at fairs, through a magazine and ads. The result? Brilliant, of course.