What's wrong with your usual wiring devices? When facing a
switch the problem is easy to spot. Nine out of ten are white and
anciently designed. Is it cool, contemporary or matching? No. Nor
does it meet today's demands of access to power, IT and energy
efficient Smart House solutions.
EXXACT REPLACING OLD
That's why Schneider Electric developed Exxact, a new range of
wiring devices based on the most appreciated features of the best
selling predecessor Trend. Exxact allows more inserts per
installation, integration of IT and functions for energy efficiency
and comfort. Best of all, Exxact offers more design choices. For
instance, you can insert a photo or a wallpaper underneath the
transparent front cover of the Exxact Design to match any
surrounding interior design.
DM WAS A BIG PLUS AT
So how to successfully launch a new range of wiring devices?
Firstly, all installers and retailers received a box in the
mail, containing an Exxact brochure, a cool T-shirt and the Exxact
website address. On the site, the design generator
Mix&Match allowed visitors to create their own switches on
line. Soon after, Exxact was introduced to private consumers at
fairs, through a magazine and ads. The result? Brilliant, of