Marine engine launch
Scania is a world-leading manufacturer of trucks and buses, but also a renowned supplier of engines for boats and ships. Their new marine 16-litre V8 engine with 1,000 hp is space saving, has low fuel consumption and is a strong competitor to much larger engines on the market with the same effect.
LEON had the opportunity to create the launch of the new engine and at the same time update the market communication material for Scania Marine solutions. With the overall message, "Nothing comes close", the engine was first launched at the Seawork International Fair in Southampton and later on at the SMM in Hamburg. We also created the communication materials for the booths.