The cleanest industrial engines
Scania has a strong position as a world-leading manufacturer of truck and buses. But Scania also supplies engines for other applications, such as construction and agricultural vehicles. In 2014 new legislation regarding exhaust control and emissions will place greater demands on the manufacturers. With an ever proactive view on development, Scania had future-proof engines up and running already in 2012. "Ready for 2014. Here today." was the message of the launch of the new industrial engines from Scania.
LEON created the communication concept for the global launch campaign. We were also responsible for all the communication elements in the booth at the Intermat Fair in Paris.