Scania IAA 2010
The bi-annual IAA show in Hannover is the most important European exhibition on the heavy vehicle market. In 2010 LEON was responsible for the communication concept and execution of the Scania stand - trying out some new ideas as well as continuing a proud tradition.
Obviously biased, we think that Scania stood out from the crowd, using a lot of portraits and testimonials from customers from all over the world as key elements in the concept. The overall theme for the participation touched on the "Destined to lead" message, by stating "Together we stand stronger than ever. Together we can lead the way". As always with Scania, we are including the customer in the message.