Scania Driver Competitions
Scania Driver Competitions is the world's largest competition for heavy vehicles and attracts up to 55,000 participants from close to 40 countries. LEON was assigned to to create a global online platform that will be the communicative hub for the competitions during 2012. The solution was a scalable module presented in Scania's own channels, as well as on external websites and in social media.
The driver competitions aim to inspire to increased fuel efficiency, an increased awareness of traffic safety and to reduce the vehicles' environmental effects. The competitions include several steps, such as theory test, fuel-efficient driving, and maneuvering tests.
To communicate the competition, offer an intuitive registration process and not least promote the high engagement from the competitions worldwide, we created an innovative modular solution that can be published on all types of websites.The solution, based on EpiServer, contains both registration process, editorial content and relations with external information sources. The module is being continuously updated, both by a central Scania editorial team and by each market.
Besides the online platform, we were also responsible for creating a global launch movie along with a trailer that highlights the core values of the competition and encourages the audience to register and follow the event. The trailer was produced in both a long and a short version (customized for TV ads).