New Scania V8
The first Scania V8 was launched in 1969 and immediately gained fame for its impressive strength. Over the years Scania V8 has become a symbol for success and a respectable brand in itself. Today, the Scania V8 is a legend and a dream for professional drivers everywhere.
The new Scania V8 range has several unique design details and four different engine versions - features that enhance the premium feel. In the aftermath of the financial crisis, it was a true challenge to position the complete V8 range and create a cost-effective and bold campaign.
With the overall theme "Power in style. The new Scania V8 truck range" as a base, a comprehensive, integrated campaign was created. The web and local events worked as a hub for advertising, DM, point of sales, etc.
Visit the V8 website here