The New Scania R-series
The world's best truck - now even better! Obviously a dream for every marketing agency. The question was how to present all the interesting product news with both impact and cost-efficiency. And how to load the communication with rational and emotional arguments.
Within the overall campaign "The New Scania R-series. Pure premium in every detail." LEON created an integrated campaign with the web as a natural epicenter. All activities, such as ads and direct advertising, lead the attention to a grand campaign site where the new vehicle is experienced and explored by primary film, 3D animations and interviews with the designers. As an example, you're able to produce a short movie with yourself and the new Scania R-series as the star characters.
Visit the R-series website here