Scania is a thoroughly value-driven organization that puts a great focus on the individual co-worker's potential and ambitions. The Scania staff is valued as the most critical resource on a global level. LEON was asked to propose a new Employer Branding Platform that was both distinct in character, yet flexible to adapt for different needs.
The concept "Scania. It starts with you." is now used worldwide in films, advertising, web, print and display material. Together with the brand platform documentation, we also proposed a "How to" section - where best practices and examples of how to actually use the material in an efficient way are presented. This part of the assignment proved to be a welcome helping hand to all Scania HR-people worldwide - realizing the fact that an HR professional doesn't have to be a marketing ditto.