New Scania V8
The first Scania V8 was launched in 1969 and immediately gained
fame for its impressive strength. Over the years Scania V8 has
become a symbol for success and a respectable brand in itself.
Today, the Scania V8 is a legend and a dream for professional
The new Scania V8 range has several unique design details and four
different engine versions - features that enhance the premium feel.
In the aftermath of the financial crisis, it was a true challenge
to position the complete V8 range and create a cost-effective and
With the overall theme "Power in style. The new Scania V8 truck
range" as a base, a comprehensive, integrated campaign was created.
The web and local events worked as a hub for advertising, DM, point
of sales, etc.
Visit the V8 website here