Virtual Home for Lauritz Knudsen
When Lauritz Knudsen in Denmark were to launch their
residential concept IHC Bolig, they wished to find an innovative
way of presenting their intelligent control functions for homes.
LEON created the Virtual Home, a modern 3D-house of classic design
with several features for the user to try instantly, such as
movement detectors and automatic control of blinds and
lighting. This unique solution also provided an opportunity for the
user to control all the functions in the house live from his
or her iPhone/Android.
The Virtual Home concept was also presented on large banners at
home fairs, in advertisements and through an introduction movie.
The entire project has been a success and was recently awarded
first prize for Best Creativity at the Global Marketing Annual
Forum 2012 in Deauville, France. The development potential of the
Virtual Home is enormous and a number of markets have shown great
interest in the project.