Lauritz Knudsen

Virtual Home for Lauritz Knudsen

When Lauritz Knudsen in Denmark were to launch their residential concept IHC Bolig, they wished to find an innovative way of presenting their intelligent control functions for homes. LEON created the Virtual Home, a modern 3D-house of classic design with several features for the user to try instantly, such as movement detectors and automatic control of blinds and lighting. This unique solution also provided an opportunity for the user to control all the functions in the house live from his or her iPhone/Android.

The Virtual Home concept was also presented on large banners at home fairs, in advertisements and through an introduction movie. The entire project has been a success and was recently awarded first prize for Best Creativity at the Global Marketing Annual Forum 2012 in Deauville, France. The development potential of the Virtual Home is enormous and a number of markets have shown great interest in the project.