Länsförsäkringar Östgöta

Länsförsäkringar Östgöta. New name. Same company.

In the beginning of 2012 Östgöta Brandstodsbolag - one of Sweden's oldest insurance companies - changed its name to Länsförsäkringar Östgöta.

The name change in itself was no big deal, as the company had been a part of the Länsförsäkringar group for a long time. And since the daily operation of the insurance company is just the same, with preserved - and at certain points even expanded - local presence. But the name change still had to be communicated to the public, of course, and here's where both we and the client saw an opportunity make the company's unique position as the local, customer-owned alternative a bit clearer.

That's why the name-change campaign came to talk as much about the local touch, closeness and caring for other people, as of the new name.

The first step of the campaign was a hockey event, where the new name Länsförsäkringar Östgöta was exposed for the first time, followed by i.a. TV commercials and ads in the local newspapers during February.


Postal address: Citat AB, Skolgatan 1, 602 25 Norrköping
Visiting address: Knäppingsborgsgatan 2, Norrköping
Phone: +46 11- 473 36 000