IFS World Conference 2012
With more than 1100 customers, some 30 partners, renowned keynote speakers, seminars and a huge party, the World Conference, WoCo, is the largest event IFS ever takes on. This time LEON was asked to create the entire concept for the conference, with a focus on innovation.
We created a pattern based on features and benefits of the IFS Applications software. This pattern formed the imbuing graphic design of the conference logo, the campaign website and the overall communication elements.
The innovative Augmented Reality Experience drew a lot of attention. Each visitor was recognized by an RFID name tag and welcomed with a personal greeting along with unique recommendations of activities to visit. Other highly attended features were the interactive Wall of Ideas and the conference app, which guided the visitors around conference area.
The conference was considered a great success, both by visitors and the IFS staff.