IFS creates component-based, user-friendly business solutions
for customers all over the world. Under the theme "Innovations" IFS
wished to communicate new, inventive product and business features.
While addressing prospective customers on an overall basis, some
parts of the campaign were directed towards the current
The campaign was called "Innovations create agile business", in
line with the overall corporate theme, "Solutions for agile
business". LEON created a site, a DM and an online tool for
product features based on the customer's individual choices. All
units had "Innovations" as the pervasive ingredient. Using the
interactive DM with an augmented reality feature as a teaser, the
campaign was launched at the beginning of January 2012.