Launch campaign


Launch campaign

IFS creates component-based, user-friendly business solutions for customers all over the world. Under the theme "Innovations" IFS wished to communicate new, inventive product and business features. While addressing prospective customers on an overall basis, some parts of the campaign were directed towards the current customers.

The campaign was called "Innovations create agile business", in line with the overall corporate theme, "Solutions for agile business". LEON created a site, a DM and an online tool for product features based on the customer's individual choices. All units had "Innovations" as the pervasive ingredient. Using the interactive DM with an augmented reality feature as a teaser, the campaign was launched at the beginning of January 2012.


Postal address: Citat AB, Skolgatan 1, 602 25 Norrköping
Visiting address: Knäppingsborgsgatan 2, Norrköping
Phone: +46 11- 473 36 000