Launching a new brand - Gränges
LEON was commissioned to carry out the global launch of the new brand Gränges. After previously been part of the Sapa Group, Gränges was in need of communicating themselves as a specialized and independent company while at the same time maintain their current clients, as well as prospecting new ones.
To clearly position Gränges as the only specialist focused on brazed aluminium for the heat exchanger industry, by pointing out the unique benefits Gränges is alone in the business to have; 40 years of experience, largest R&D team and the advantage of being the global leader. The clear focus of Gränges puts deep customer relations and insight of their customer needs right at the core of Gränges business. Therefore a lot of effort was put on telling the story of Gränges openness, their technical know-how and industrial craftsmanship. In the visual concept, the people of Gränges get a lot of attention, combined with technically informative info graphics.
The launch started with a client event at the Gränges production site in Shanghai, China. At the same time, the new responsive web site went online. By additionally reaching their clients through mailed promotion, Gränges could present a complete overview of their new brand and offer to their target audience. In addition, LEON produced brochures, event concept, roll-ups, ads and a business profile presentation to the launch.
Visit the Gränges website here