When EKN chose to update their visual identity, they looked
for a modern and stylish design that combined freshness, clarity
and function with an expression not too far from their
existing one. So that is what we delivered.
EKN uses their graphic guide frequently so it
really had to be intuitive and easy to use. There was also a
stated need for an alignment in photography style as well as
documentation of cases.
EKN has a broad audience - from small businesses to
multinational corporations and their customers worldwide. It's
important that the profile radiates the same feeling, regardless of
the recipient and independently of which media is used. The
logotype was to retain its traditional and business-like look, but
LEON also saw the opportunity to modify the design to make the
logo easier to use and work better in different environments.
The new profile had to work together with the existing one during a
The new graphic manual
provides visual guidelines including photo style, colour, fonts and
layout for all communication materials. The profile is easy to use
and generates final products that are appreciated by both EKN and
their clients. In the end it's always about creating a visual look
that is attractive, solid and professional.