When it comes to communication, EKN is a role model for
all government agencies. Not only because they are really good
at what they do, but also for having implemented a clear, positive
approach in their written and spoken communication. However, the
wide range of target groups along with many complex messages
really require a reliable brand platform.
The purpose of a brand platform is to determine the
communicative guidelines, as well as act as an
overall source of inspiration. The platform will also
present messages and wording with the correct tonality to all
target groups - a fact that stresses the need for a clear
design and a pedagogic structure.
The communication agency Grayling carried out interviews and
analyses that LEON concretized and tweaked, resulting in an
effective and educative platform.
The brand platform we created is graphically attractive and
easy to use, both in terms of concrete messages and
the general tone-of-voice. EKN is very pleased with the
platform and claims that this document is the best of its kind