Siemens is the winner of the "Agda campaign"
Siemens' new gas turbine, the SGT-750, was launched under the
theme "Count on it". The campaign included a range of units, from a
website to a gigantic movie in dome format. But why did the MARÖ
jury consider this campaign the best of the year?
THE JURY:
This campaign is an excellent example of marketing at top
professional level. With width, depth and consistency, it creates
curiosity while transforming advanced technology into clear,
informative statements. A bold solution with a congenial technical
elegance.
Considerable amounts of resources have been spent on this campaign,
yet with fulfilled goals and maintained cost-effieciency.
Through the best competence in the region, the successful
positioning is beneficial for the Siemens company as well as the
entire 4th city region.
See the case