Siemens is the winner of the "Agda campaign"
Siemens' new gas turbine, the SGT-750, was launched under the
theme "Count on it". The campaign included a range of units, from a
website to a gigantic movie in dome format. But why did the MARÖ
jury consider this campaign the best of the year?
This campaign is an excellent example of marketing at top
professional level. With width, depth and consistency, it creates
curiosity while transforming advanced technology into clear,
informative statements. A bold solution with a congenial technical
Considerable amounts of resources have been spent on this campaign,
yet with fulfilled goals and maintained cost-effieciency.
Through the best competence in the region, the successful
positioning is beneficial for the Siemens company as well as the
entire 4th city region.
See the case