The success of the LEON/Siemens collaboration in the launch of the Siemens SGT-750 continues. The campaign got an honorary mentioning as the best B2B-campaign at Tendensdagarna, an arrangement held by the Swedish Marketers Association. The jury motivated the award by station that:

" Marketing of a produkt that still doesn't exist must be the ultimate challenge. This campaign har turned the complicated and and complex into technical elegance with clear messages. With a balanced mix of traditional B2B-methods and fresh thinking, this sets campaign a new standard in the field".